Friday, 5 September 2008

Nivea Cellulite Sofa

Can we finally say, “Good-Bye Cellulite”? I wish. This very simple and very clever ‘cellulite’ sofa from Nivea was designed to promote the line’s Goodbye Cellulite campaign during French fashion week.

Nivea was involved with the promotion of a line of swimwear for Shay Todd and used the event to cross-promote and ‘demonstrate’ their Goodbye Cellulite cream, due to the obvious link with swim wear.

It’s a really visual way to highlight the supposed “before and after” effects of the cream, and they have even annotated the sofa as such.

Good work. Previously Nivea delivered the really awesome Nivea choir viral and popable cellulite campaign.

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